Customer discovery, without the interviews.
Paste what you're building. Get the jobs your customers are actually trying to get done — grounded in real data from Reddit, Google Trends, and App Store reviews. In under 5 minutes.
The #1 reason startups die? Building in a vacuum.
You've got the idea. Maybe a prototype. But honestly — you haven't talked to enough customers. You know it. They know it.
"Do 40 interviews" is useless advice when you're shipping alone at 11pm.
So you build. You guess. Six months later, nobody wanted it.
Skip the cold DMs. Get grounded customer insight in minutes.
Baserok pulls live signal from the public sources your customers already use — Reddit threads, App Store reviews, Google Trends — and returns a structured Jobs-to-be-Done analysis.
No vibes. Every insight is cited. Every confidence score is algorithmic, not AI-assigned.
Three steps. About the time it takes to make a coffee.
Describe what you're building.
Paste your product + who it's for. One paragraph is enough.
Watch the pipeline run.
Live progress. Reddit, App Store, and Trends feed in. Never a black box.
Get your JTBD canvas.
Personas, day-in-life simulations, ranked features, and the 3 things to validate next.
Every run delivers:
3–5 grounded personas
Psychographic, behavioural, and socio-economic — not invented archetypes.
Day-in-life simulation per persona
Friction points, workarounds, triggers — told as a story, not a spreadsheet.
Ranked features & benefits
What your customers actually want — ordered by demand signal, not guesses.
Confidence score on every claim
Algorithmic. Auditable. Never vibes.
Citations from credible sources only
Every line traces back to a Reddit thread, review, or trend. Click through, verify.
"Validate these 3 things" checklist
Your next action, named. No more staring at a canvas wondering what to do.
Failure-theme flags
Which of the 10 common founder traps you may be falling into — named, not hinted at.
Not another "AI wrapper." Here's the method.
10 founder failure themes
Distilled from thousands of public posts across r/SaaS, r/startups, r/Entrepreneur. Your run is scored against them.
Algorithmic confidence
Derived from source count, recency, relevance, sentiment consistency. Not an LLM guessing a number.
Citations only
Every insight links back to the post, review, or search trend it came from. Click through, verify.
Who this is for (and who it isn't).
Built for
- Solo founders who'd rather ship than cold-DM strangers
- Bootstrapped makers with 90 minutes on a Sunday
- PMs validating a bet before committing a quarter
- Anyone tired of hearing "just do more user research"
Not for
- Teams with a dedicated researcher and a live interview pipeline
- Anyone building something so novel there's zero public signal to pull from
Honest positioning builds trust. We'd rather lose you here than later.
Your first research is free. Here's the deal.
- No credit card to start.
- You only pay if you come back for a second run.
- If your first run doesn't surface at least 3 things you didn't already know about your customer — don't come back. Fair?
Build-in-public updates, in your inbox.
Get shipping notes from the founder.
One email a week. New failure themes, methodology changes, and what shipped. No drip sequences, no upsells, unsubscribe anytime.
Questions you're about to ask.
Isn't this just ChatGPT?+
How long does a run take?+
What if the data's thin for my niche?+
Do you store my idea?+
Does this replace user interviews?+
What happens after the free run?+
Your idea deserves better than a guess.
First research is free. 2–5 minutes. No credit card.
Run my first research